Who else would love to build a hyper profitable authority site? Have you considered building a web directory, but aren't 100% sure where to start? Do you wonder or worry about how much time it's going to take to launch a successful, profitable web directory? Or maybe you are sick and tired of jumping from thing to thing, project to project and idea to idea, and want a viable, valuable, enduring and evergreen business model to begin to build today?
The truth is, a web directory is a great idea for both beginning and advanced online marketers alike. You can literally build a hyper local “Yelp” like site for under a few hundred dollars. You can also target a niche, market or industry that you have a lot of passion or resonance for, meaning you can establish yourself as a thought leader or authority in your niche by dint of building something that has real value, and brand recognition in your target market. (even if you have no name recognition today)
Let's look at 3 super simple ideas that have been super powerful for my own authority site business, and can really radically ramp up the effectiveness of yours as well.
1 – Name your directory appropriately. What is the ideal identity that your audience would love to believe they embody? Do they see themselves as radicals, rebels and revolutionaries? Or do they see themselves as helpers, healers and heroes? Do they think of themselves as the “best of …”, “famous” or well known, or are they striving to be thought of in those terms? This can be an amazingly easy way to CHEAT yourself into getting people to sign up for your site, simply because they like the sound of what your community represents, and want to be part of it by that fact alone.
2 – Use social media embeds to grow your site. When you first start any directory, the truth is, you'll need to “seed” your site with content. (this is true of ANY authority style site) Social media embeds will make this super easy. Just paste the Twitter / Instagram or Facebook updates your seeded members are posting on social media, and their own profile pages will look awesome, attractive and emblematic of what they want to represent to the world as well. This saves you from having to write “about” the people you are seeding the site with, something that is a time suck and not a ton of fun either.
3 – Do interviews! Everyone wants to feel important, and there is a huge difference between being asked to submit a profile to ABC site, vs being asked to participate in an interview. Another quick pro tip? Make the interviews REALLY pretty. You can use professional grade formatting tools that embellish the interview and add delicious details to the appearance of the interview as well. You can then offer this as a PDF on your site for download, and send a copy to your interviewee as well.
Do you think they are going to want to shout out to the world that they've been interviewed on a brand new authority site? Of course they will! And you'll benefit from the hoards of free traffic you'll get when you do this consistently in your first month or two – no question about it! (don't forget to stamp your PDF's with your URL, and an invite for others to submit their profiles as well)