The online business world can be impersonal. There is very little face-to-face human interaction. But does that matter? So long as customers are coming to your website to buy something. Then another customer will come along and the process repeats itself. But if you build and maintain a relationship with your online customers, it will seriously help your business.
1. They Will Buy Again
When you maintain a relationship with your online customers, you'll see that your sales conversions increase each time you send out an email with an offer. That's because your audience trust you and your recommendations.
2. They Will Know You're There for Them
As you connect more with your online audience, they will feel comfortable with you. They'll see you as an expert in your market and come to you with problems. Sometimes these will related to your niche, sometimes not. This will open the doors for more sales. You'll become the “go to” person that people aren't reluctant to communicate with.
3. Relationships Convert Into Sales
When you maintain a relationship with your online customers, you'll get much higher conversion rates. People don't stick around on websites where they're not engaged. They land, take a quick glance at something, and swiftly leave the site. Those business that have a relationship with their customers will able to engage their audience for a lengthy visit that converts into a sale.
4. Customers Become Sales People for Your Products
Your own online customers could become sales people or affiliates for your products. When someone purchases your products and sees that you deliver top quality, they will gladly sign up to promote you as an affiliate. They know that your products provide great value and that you're ethical, honest and reliable.
5. They Spread The Word About Your Brand
A customer who feels valued will be helpful in spreading the word about your business. Even if they are not directly selling your products they'll share your social media content to their followers and email their friends your links. Every blog post you write, every email you send and every social network or video you post online all have the chance of going viral when you maintain a relationship with your customers.
6. You Will Feel More Satisfied
Maintaining customer relationships is more than just getting extra sales. There's no better feeling than when a customer tells you how your product or service has improved their life in some way! You'll even make friends through your business. And that would never have happened had you not taken the time to truly connect with your customers as real people, rather than just dollar signs!