It's alright to make mistakes every now and then – it's how we're able to learn. But there are some mistakes that you want to try to avoid, because they're difficult to bounce back from. This is the very reason why online reputation management is essential. One big mistake in the web-o-sphere could cost your business its precious image.
You've likely seen major companies witness major backlash from the public, lost positions in the stocks and lost quite a few customers. It can be very painful financially and mentally. No one wants to see their business under attack – it's like your baby, so why not protect it as best you can? If you're in the startup phase of a new business, then you have an opportunity to safeguard your company by not making the following branding mistakes.
Not Identifying a Target Market
You don't want to open up shop and then wait to see who's attracted to your products and services. It's essential to have more vision and planning in place, so that your launch is successful. Do some research to see who you want to target. This doesn't mean others can't come and buy from you, it just means that you have a target audience to gear your campaigns towards. You can work together with an online reputation management services company to help identify and reach your target customer.
You Try Too Hard to Be Like the Rest
If there's anything you'll learn quickly about branding, it's that you don't want to blend in. You need to make moves that will help separate you from competition in your industry. A lot of focus should go into creating an identity for your brand, so that people can connect with and relate to it. Startups fair better when they are different and unique.
Going Against Your Brand Message
Once you have started working on your online reputation management, you need to ensure that you continue to operate your business with your core message in mind. You want your brand to come off as authentic, so it wouldn't look right if you did something that your brand said it was against or wouldn't do. Like saying it wants to be affordable to the lower class citizens, yet introduces products that are high-end and expensive. Your branding needs to be consistent with your company message at best.
Consistency, authenticity and genuineness are key for driving a successful branding campaign. Make sure your online reputation management campaigns incorporate these traits effectively.