The thought occurs to me that CRM (Customer Relationship Management) has just as much to do with your home based business as it does with a corporation's intent to provide quality customer support in order to retain the customers that buy their products. Whether your business is content creation of some sort, blogging, selling products online, etc., you are marketing yourself and what you are doing to others. And it is all about building longer and lasting relationships.
A corporation sells its product to a consumer and then supports it. Why? So the consumer remains happy with the product and the corporation; knowing that this leads to that consumer becoming an ambassador for the company, the brand and the product. Also, so that consumer will purchase again. It is much easier to build future sales with people that have already purchased your product and like it than to spend your capital and energy enticing others who have never bought from you at all to make a purchase with you. A happy consumer buys from you again, again and again.
And isn't that just what we do as we are building our social networks? We are working to build long lasting relationships with those we come in contact with. If we succeed, they really follow us – they don't just hit a follow button once in the hopes we will follow them back and their “follower” number goes up. It really isn't about numbers although that does somewhat increase our exposure. It really is about building the relationships with those that have followed us – because then, instead of being just a number, it becomes a person interested in our content who will then view it, think about it, communicate about it with others, and possibly even contribute to our financial success and survival in some way.
This is the part that takes the real work out there. Not just building your numbers, but building your relationships. Be looking to build these relationships as they are your lifeblood.
So here is some advice on things you need to be cognizant of as you go through your Content Creation or Blogging day.
- If someone sends you a note of any kind, take the few seconds or minutes it requires to respond back to them. Let them know you hear them and care.
- If you feel you can help them with something – which might take going the extra mile and actually checking out their blog or website or video; then do it. Provide the help, the tip, a link to somewhere useful to them, etc. Do what you can.
- If someone follows you, follow them back. And not only that, if over time you notice them creating or publishing content of their own, check it out and “Like” it or “+1” it or “Pin” it if it is worthy of some form of affirmation. Guess what happens: They notice. Next time around when you are putting something out there, they will remember you and will stop a moment to see what you have created and maybe some good things will happen for you as well.
By doing the above things, at the next level of interaction, what starts to happen is that you make friends out there in cyberspace. These friends help build your day as you help build theirs and it's not so lonely a world any more – you all look forward to connecting with each other again at some time in the near future. Collaborations start and you all start helping each other grow and succeed. Your life and their lives are enriched. The world becomes a better place.
So enjoy your social media experience and business. This is where the rewards really are. The friendships you build.