Search Engine Optimization is a combination of using various techniques to get a website or web page to rank highly on multiple search engines. Most business owners would like their websites to list on page one of the major search engines like Google, Yahoo !, Bing, and Firefox. Many techniques can be used to rank a website. Strategies include utilizing specific keywords, meta tags, footer codes, and header tags.
Websites are ranked by a search engine's technology. The technology used to count how many specific keywords were displayed throughout the site. They would also consider the amount of links on the site and the number of times that same link appeared on the web. These factors determined how websites were ranked.
It may sound like a good idea to use a variety of these combinations to rank a website on the first couple of pages that displays results, but many of these websites did not display relevant information for those who clicked on their websites, leading to user dissatisfaction .
Fast forward to the present.
Search engines are now smarter. Their sole purpose is to provide satisfaction for those who use their technology. Nowadays, they are checking websites thoroughly for relevant content. They now look at the content of a website to judge its validity. Bing, Yahoo !, and Google want to deliver relevant information. And people aren't exactly searching for meta tags and coding. They want substance.
Content is slowly becoming the new search engine optimization. Content such as blog posts, editorials, product reviews, images, videos, pod casts, animation, and news stories all count for relevant information. The best type of web information is written content because it is easily readable by search engines for validity.
Old search engine optimization techniques without applicable content are only trying to fool search engines to believe that their site is more important than it actually is.
The consequences are great for using these techniques without adding relevance to your site. I'm sure no business would want their website banned from the public to view! Start today by filling your website with a variety of information about your field and expertise. If you are a chef, try blogging and adding some recipes. If you are an artist, putting up a video so that visitors can see your creative process can help.
Photographers can benefit by adding a portfolio and some facts about their craft. An interest group can start a video web series or a pod cast. There are many ways to direct traffic to your website. Trust me, it will pay off in the long run.