Bollywood sensation Ranveer Singh has officially joined hands with Bold Care, a leading direct-to-consumer (D2C) sexual health and wellness brand, as its newest co-owner. This strategic collaboration, unveiled after a year of Singh’s active association with the brand, is set to reshape the narrative around sexual wellness in India.
Bold Care, founded in 2019 by Rajat Jadhav, Rahul Krishnan, Harsh Singh, and Mohit Yadav, has steadily become a force in the D2C men’s health and wellness sector. With an extensive product range that includes condoms, lubricants, chewables, gummies, and a variety of supplements, the brand has garnered attention and acclaim in a rapidly evolving industry.
While the financial intricacies of Singh’s partnership with Bold Care remain undisclosed, the move signifies a powerful alliance aimed at leveraging the actor’s immense popularity to effectively market sexual wellness products. The actor’s role as a co-owner is expected to bring unprecedented attention to a sector that has traditionally been less endorsed by high-profile celebrities.
Bold Care CEO Rajat Jadhav expressed his excitement about the collaboration, stating, “We’re absolutely thrilled to finally announce Ranveer as a co-owner at Bold Care! His involvement over the past year has been nothing short of incredible, deeply engaging in every facet of our business. This is going to be an iconic partnership…”
Ranveer Singh also shared his enthusiasm, stating, “I am pleased to come on board as the face and co-owner of Bold Care… I have always felt that this category needs more openness and acceptance in our society…”
The partnership between Singh and Bold Care comes at a pivotal moment for India’s sexual health and wellness industry, witnessing a surge in the emergence of new brands. According to Tracxn, Indian startups in this sector have collectively raised over $24 million in funding since 2020, signaling a growing acceptance and demand for sexual wellness products.
Bold Care faces competition from startups such as Kindly, Sukham, and Sassiest. Singh’s appointment as co-owner strategically positions Bold Care to stand out in a crowded market, utilizing the actor’s star power to differentiate its brand and foster a positive change in societal attitudes toward sexual wellness.
Founded with a vision to redefine men’s health and wellness, Bold Care has successfully secured more than $3 million in funding to date. In its pre-series A funding round last February, the startup raised an undisclosed amount from investors like Sharrp Ventures, Anthill Ventures, Stanford Angels & Entrepreneurs, Shiprocket, NB Ventures, and Huddle.
The brand distributes its products through various channels, including its official website and prominent online marketplaces such as Amazon, Flipkart, PharmEasy, and Nykaa. Bold Care takes pride in having processed over 15 lakh orders since its inception, showcasing a substantial market presence.
The sexual wellness space has witnessed notable developments with the entry of new players. In June of this year, Sirona, a prominent feminine hygiene startup, expanded its portfolio by entering the sexual wellness category through the acquisition of vegan condom brand Bleü. Additionally, Sukham, another player in the sector, secured $275,000 in a pre-seed funding round led by 100X.VC in May.
Projections for the homegrown sexual wellness market indicate significant growth, with an estimated market size of $2.09 billion by 2030, according to a recent report. This optimistic outlook further underscores the potential for innovative brands like Bold Care to thrive in an evolving landscape, with Ranveer Singh’s involvement adding a new dimension to the brand’s journey. As Bold Care and Ranveer Singh embark on this iconic partnership, they pave the way for a more open and accepting dialogue around sexual wellness in Indian society.
