● Basil Alliance is a new-age AlcoBev company focused on bringing high-quality and innovative alcoholic beverages to Indian consumers.
● The funds will be deployed for growth and expansion.
● The company has successfully established AlcoBev distribution across seven states and fully owns all its brands.
● So far, Inflection Point Ventures (IPV) has invested over INR800 Cr across 210+ startups.
Delhi, 6th February 2025: Basil Alliance, a new-age AlcoBev company, has raised undisclosed amount from Inflection Point Ventures (IPV). As a very early-stage startup, this seed round will help Basil Alliance strengthen its presence in the Indian market and drive its next phase of growth and expansion.
Founded by Vibhuti Dixit, Basil Alliance is driven by deep expertise in the AlcoBev industry. Vibhuti spent 15 years in Australia, where he gained significant experience in wine exports to Southeast Asia and Europe. His return to India marked the beginning of Basil Alliance, leveraging global industry insights to create a premium portfolio of liquor brands.
Ankur Mittal, Co-Founder, Inflection Point Ventures, says, India’s alcohol industry is witnessing a robust growth driven by evolving consumer preferences and growing appreciation for diverse alcoholic beverages. Understanding the consumers taste and market needs, Basil Alliance is committed to delivering high-quality and innovative alcoholic beverages specifically tailored to the Indian palate. We, at IPV, will continue to provide our strategic insights to help the brand achieve a significant scale and market penetration.”
Vibhuti Dixit, Founder, Basil Alliance, says, “India’s AlcoBev industry is no longer just about quenching thirst; it’s about experience, innovation, and a taste of the future. From craft distilleries to premium imports, the spirit of the times is intoxicating. At Basil, we are revolutionizing the AlcoBev industry by bringing premium, innovative and quality international products to the Indian consumers. In a short span of 3 years, Basil has created a diverse portfolio of imported wines, RTDs, gins etc. and forged strong relationships with suppliers and retailers. Partnering with IPV has been a transformative experience for us at Basil. Their belief in our vision to revolutionize the AlcoBev industry with technology-driven solutions fuels our ambition to make it a unicorn.”
With a strong distribution network, Basil Alliance has expanded its presence across seven states, fully owning all its AlcoBev brands. The company is scaling its presence strategically to capture a larger share of the Indian AlcoBev market. The brand’s portfolio includes leading wine brands like Glenside D’Vine and Jacobson, which have gained traction in Delhi NCR, along with Sky Shots, a ready-to-drink product that has seen increasing demand.
The Indian market for imported liquor is valued at $1.3 billion, growing at 25% per annum. India is also the world’s second-largest liquor market, as per Pernod Ricard, highlighting immense potential for brands like Basil Alliance.
About Basil Alliance:
Basil Alliance is a new-age AlcoBev company committed to delivering high-quality and innovative alcoholic beverages to Indian consumers.
About Inflection Point Ventures and Physis CapitalInflection Point Ventures (IPV) is an angel investing platform with over 23,500+ CXOs, HNIs, and Professionals to together invest in startups. The firm supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors. IPV has launched a $50 Mn CAT 2 VC fund, Physis Capital, to invest in Pre-Series A to Series B growth-stage start-ups. The fund has already deployed capital in two startups so far, with a few deals in advanced stages of pipeline.
