In a significant boost to the healthy snacking segment, Natch has announced the closure of a seed funding round, securing an impressive Rs 3 crore. The funding round was led by Artha Venture Fund, with notable participation from the DSP Family Office. Natch’s declaration came through a press statement that outlined their strategic plans for the fresh capital infusion.
The company, co-founded by Matthew Taff and Meher Vakil in 2017, is carving a niche in the Indian snacking industry with its array of natural, gluten-free, and vegan offerings. Natch has consistently upheld its commitment to quality by ensuring its snacks are free from artificial flavors, preservatives, trans fats, and GMOs, catering to a growing market of health-aware consumers.
With products available in over 250 premium retail stores nationwide, including renowned chains like Nature’s Basket and Wellness Forever, Natch is on a clear path to expansion. The brand has experienced a staggering 300% revenue increase in the last 18 months and a 30% growth in customer engagement outlets, demonstrating significant progress and potential for further development.
Natch also highlights the role of e-commerce in its business model, attributing 15% of its total sales to online transactions. This digital approach underscores the brand’s adaptive strategies in an increasingly internet-centric consumer market.
The fresh funds are earmarked for a multi-pronged growth strategy. Natch aims to strengthen its omnichannel presence, scale up its distribution channels, bolster marketing campaigns, and continue innovating within the product development space. This comprehensive growth plan is set to position Natch at the forefront of the healthy snacking movement in India.
