How many times have you tried to build a profitable online business? How many different strategies, tools, tips, and techniques have you started and then stopped? How many different ideas have inspired you, only to lose interest as another bright and shinier object appeared in your awareness? How many gadgets have you bought, gimmicks have you learned and gurus have you followed, before learning they were all destined and doomed to disappoint?
If you are anything like the vast majority of people who are trying to build a hyper successful blog, brand, business and bank account from home, the truth is, you can relate to everything above … and then some.
I want to share with you what I truly believe is the quickest, easiest and most ethical way to change your life, starting today … with an online marketing strategy that caters to what you already love, and already do well.
The secret is to build an authority site. And to create a community of fans, friends and followers who will not only enthusiastically become ambassadors for your brand, but they'll do a lot of the work in building your blog and business as well.
First of all, forget everything you've learned about keyword tools, profitable niches and trying to discover some sort of market or industry that is under the radar, or particularly profitable.
Instead, do what you love. Decide what you can see yourself doing for the rest of your life, and build your business around that.
Next, create a an authority site in that niche. Not a single perspective blog where you are the “authority”. Instead, create a community style site where you can leverage user generated content, and the power and passion of a COLLECTIVE, to generate all of the traffic, interest and enthusiasm you can handle.
For example?
A niche directory is a great example of an authority site. So too is a marketplace style community, where you can showcase and sell the products, programs and services of your professional peers, as well as your own.
These style sites are ASSETS. They have value, like brick and mortar real estate.
They also, as the site owner, offer you an incredible array of options to monetize, leveraging the hard work that others have already done for you.
Let's look at a directory as an example of an authority site you can quickly and easily monetize into a 6 figure business.
You can start with selling listings for premium members of your community.
You can also create private groups and subscription based memberships where you offer higher end brand and business building services to those who want to build even MORE buzz for their brands.
But you don't have to stop there. You can literally leverage the traffic your own members will send to their own listings, and then target those visitors with books, products and services you've created around what it is that you love.
In my case, I've created directories of niche professionals where my members will promote their listings to their friends, fans and followers online, which brings huge amounts of free traffic to our site.
I then use prominent ad placements on our community to promote my own books, sites and services to an ever expanding audience that I don't have to attract on my own. I can also use these spaces to sell advertising to our members,
Much like Yelp or any other authority site that features professionals in a given locale, market or industry, people will always promote their own listings on social media, and through word of mouth to their friends and followers.
When you OWN the site itself, you inherit all of the benefits of that traffic. That makes your asset more valuable.
You can also sell your own products and services to the very people in the public that arrive based on the promotion from the PROFESSIONALS who are listed on your site.
And of course, there are all sorts of other amazing and inspiring ways to scale UP this strategy, and continue to rinse, repeat, innovate and improve.
If you are sick and tired of chasing your tail and NOT do what you love for a living, an authority site is the answer. Period! (no gimmicks, no gadgets, and no gurus required!)
