In 1990, the Americans with Disabilities Act (ADA) was established to make sure those with disabilities get all the opportunities just like others. So, businesses must ensure they accommodate people with different types of disabilities. Today, ADA compliance includes mobile apps and websites as well. In other words, if you have a website, it should be accessible to these special people as well. Given below are some reasons why your site should be ADA compliant.
1) It Increases Your Target Audience
If you have a blog or website that's not ADA compliant, know that you are missing out on tons of visitors. According to statistics, there are more than 50 million people out there who have different types of disabilities in America. And many of them may have a genuine interest in your products or services. They won't be able to access your stuff if your website is not ADA compliant.
For example, if a video on your site shows the benefits of a product you sell, people who are deaf may not be able to benefit from it unless you offer captions or subtitles. So, you should keep that in mind.
2) It Boosts Your SEO Efforts
Nowadays, search engines such as Google crawl web pages similar to humans who scan web pages. The primary element of WCAG refers to the accessibility to those readers scan your website just like search engines. Therefore, if your website follows the guidelines, chances are that it will be more appealing to search engines and screen readers. As a result, it will improve your search engine optimization efforts. Therefore, you may want to consider video transcripts, alternative image text, and Meta tagging.
3) It May Improve Your Reputation
Since your website will be accessible to people with disabilities, these people will say good things about your website. As a result, it will increase the reputation of your website. This will help you to stay ahead of your competition. Therefore, it is better that you make your website ADA compliant if you want to get the word out about your business.
4) Better Website Usability
If your website is more navigable, it will improve the usability of your website. As a result, the visitors will be able to get the information they need by visiting your website. They can access the relevant information in a few clicks. Those visitors will be able to check out your products or services and place their orders, which will help you to generate more leads.
5) It Helps you Avoid Penalties
Recently, many brands faced lawsuits just because their sites were not ADA compliant. So, if you want to be on the safe side, we suggest that you make your website accessible to people with disabilities as well. Your website should be grade A compliant at least.
In short, if your website does not follow the ADA requirements, we suggest that you update your site as soon as possible. Doing so will give you a lot of edge over your competitors.