Showroom B2B has successfully raised $6.5 million (approximately ₹54.12 crore) in its pre-Series A funding round. This investment round witnessed Jungle Ventures leading the way, with participation from new investors such as Accion Venture Lab, Saison Capital, and ICMG Partners. Additionally, established contributors like Strive, Gemba Capital, and Titan Capital also joined, alongside debt partners Alteria Capital and Stride Ventures.
The funds are projected to amplify Showroom B2B’s distinctive phygital distribution method that blends digital and physical store experiences. Their vision focuses on reaching out to more tier II and III cities across India.
Abhishek Dua and Shubham Gupta founded Showroom B2B in 2020 with an aim to assist small retailers and wholesalers in tier II cities. Their groundbreaking distribution approach offers a simplified mechanism for sourcing, procurement, and distribution. Abhishek Dua, co-founder and CEO, remarked on their success, emphasizing their transaction values and low return rates in comparison to industry competitors.
