Bengaluru-based digital banking firm, Niyo, has announced a strategic investment from Spring Marketing Capital. This partnership, which was cemented last year with the successful ‘Go Global with Niyo Global’ campaign, has taken a new turn with this financial infusion.
The campaign previously earned noteworthy recognition, being spotlighted during major sporting events like the IPL, Wimbledon, and the US Open. With this fresh capital, Niyo aims to expand its footprint in the travel banking segment. The collaboration promises to enhance Niyo’s brand strategy, cultivate strategic partnerships, and drive new marketing campaigns.
Vinay Bagri, CEO of Niyo, expressed optimism about the strengthened partnership. He mentioned, “With Spring Marketing Capital’s expertise, we’re poised to scale new heights in branding and marketing.” The trio at the helm of Spring Marketing Capital, Raja Ganapathy, Arun Iyer, and Vineet Gupta, brings a wealth of experience in investment and branding, backing brands like Purplle and Juicy Chemistry.
Founded in 2015, Niyo’s offerings encompass global and mass banking, in collaboration with esteemed banking partners. The fintech giant currently serves a whopping 4 million customers. Notably, the company garnered $130 million in a Series-C funding round last year, with contributors including Accel and Tencent.
