NoBroker, the celebrated proptech unicorn, has taken a leap into the conversational artificial intelligence domain with its latest offering, CallZen. This innovative addition comes as the company continues to diversify, following previous forays into apartment management software, home services, and beauty.
CallZen, designed to revolutionize call center operations, is poised to become a game-changer. It caters to call center executives and supervisory teams, empowering them to extract pivotal insights and conduct comprehensive call audits. Impressively, the platform accommodates a spectrum of Indian languages, ensuring conversations—whether calls, chats, or meetings—are processed without compromising context.
Initially developed for in-house use at NoBroker, CallZen demonstrated its capabilities by effectively transcribing a blend of Hindi and English. Early metrics reveal an audit of about 10% of calls. Currently, the AI tool aids NoBroker in lead generation, fraud detection, and business process management, claiming a remarkable 100% call audit rate.
With an eye on broader markets, NoBroker is targeting sectors including banking, finance, insurance, healthtech, and edtech, introducing a freemium model for CallZen. A one-month trial period is available for professionals and larger corporations. However, enterprise-specific pricing remains under deliberation, with no details available on the company’s official website as of now.
The current industry buzz around AI makes NoBroker’s transition into the conversational AI space timely. This move places the company in direct competition with industry giants like Uniphore and Gupshup. To put into context, Gupshup achieved its unicorn status in April 2021, while John Chambers-backed Uniphore joined the exclusive club in February of the same year.
Backed by Tiger Global, NoBroker is on an aggressive expansion trajectory, aiming to escalate its presence from six to 50 cities in the next three years. Beyond property dealings, the firm has ventured into home services and community management through NoBrokerHood. According to data from startup intelligence platform, TheKredible, NoBroker has successfully raised a staggering $361 million and was valued at around $1.01 billion in its November 2021 funding round.
While proptech enterprises are traditionally reserved in their spending, NoBroker’s ‘zero brokerage’ strategy stands out, albeit with some transaction fees. The company’s leap into the AI domain aligns with its tech-driven ethos and substantial funding base, signaling strategic positioning in anticipation of potential market opportunities or looming competition.
