Cricket maestro and ICC World Cup-winning captain MS Dhoni has joined forces with Bengaluru-based fitness startup Tagda Raho, marking a significant stride in the quest to rejuvenate traditional Indian fitness practices. While the investment amount remains undisclosed, the partnership signifies Dhoni’s unwavering dedication to fitness and Tagda Raho’s mission to revolutionize the fitness industry.
Reviving Tradition with Tagda Raho
Tagda Raho distinguishes itself as a fitness program that seamlessly melds traditional Indian exercise equipment with contemporary training methodologies. The startup, buoyed by Dhoni’s commitment to fitness, envisions catalyzing a movement towards a healthier India founded on shared values.
Dhoni expressed his enthusiasm for Tagda Raho’s unique training module, stating, “When I came across Tagda Raho, the concept really appealed to me. Intrinsically Indian, the equipment used in the workout has been a part of traditional strength training, and Tagda Raho has expertly innovated and adapted both the equipment and the movements in a modern avatar.”
A Workout Revolution
The fitness regimen endorsed by Dhoni focuses on dynamic movements and an expanded range of motion, activating dormant muscles and enhancing core strength, stability, and mobility. With an eye on athletes seeking diverse exercise forms, Dhoni emphasized the program’s efficacy in maintaining peak fitness levels and preventing injuries.
Tagda Raho has reimagined the “OG Indian Workout” by integrating traditional equipment such as Indian clubs – the Gada, Mudgars, Vajra, and Sumtola – with a meticulously designed training regimen. This innovative approach has garnered recognition from professional teams and institutions, including the Lucknow Super Giants, Haryana Steelers, and the National Cricket Academy (NCA). Notably, Tagda Raho has secured patents for its modular equipment, further solidifying its position as a pioneer in the fitness industry.
Backing Tradition and Innovation
Founder of Tagda Raho, Rishabh Malhotra, expressed his excitement about Dhoni’s investment, stating, “Mahendra Singh Dhoni has been a role model for the country; he defines physical fitness and longevity in sport, and we are extremely happy to have him back the Tagda Raho team and vision.”
Malhotra outlined the startup’s ambitious vision, saying, “Our aim is to expand Tagda Raho’s training dugouts across India and enter international markets, with a belief in the potential of Indian fitness practices to make a global impact.” This expansion strategy underscores Tagda Raho’s commitment not only to revive traditional Indian workouts but also to showcase their global relevance.
Shaping the Future of Fitness
The strategic collaboration with Mahendra Singh Dhoni brings unparalleled credibility and star power to Tagda Raho’s mission. Dhoni’s iconic status and embodiment of fitness ideals position him as an influential advocate for the revival of traditional Indian workouts. This partnership is poised to bring about a paradigm shift in the fitness landscape, inspiring millions to embrace a healthier lifestyle rooted in Indian physical culture.
Looking forward, the collaboration between Mahendra Singh Dhoni and Tagda Raho holds the potential to reshape the narrative around traditional Indian workouts. By leveraging Dhoni’s reach and credibility, Tagda Raho aims to position itself as a frontrunner in the global fitness industry, showcasing the fusion of tradition and innovation as a potent recipe for success.
