Swirl, a pioneering video commerce platform, has announced the successful closure of a $1.1 million seed funding round. The investment, led by Shastra VC (formerly known as Veda VC), along with support from notable angel investors, signals a vote of confidence in Swirl’s innovative approach to enhancing online shopping experiences.
The seed round saw participation from a roster of prominent angel investors, including Aakrit Vaish, Shan Krishnasamy, Mohammed Dewji, and others. This financial backing comes at a pivotal moment for Swirl as it seeks to meet the growing global demand for its services and accelerate its expansion plans, particularly in key markets such as the United States and the Middle East.
Founded in 2021 by Kaizad Hansotia and Bheshaj Joshi, Swirl has quickly garnered attention for its transformative impact on e-commerce conversions. With offices already established in India, the company is poised to further bolster its presence with the opening of new offices in the United States and Dubai. This strategic move will enable Swirl to better serve its diverse clientele, which includes renowned brands such as Puma, VIVO, TVS, Arvind, and LG.
Swirl’s success lies in its ability to leverage video technology to drive substantial improvements in conversion rates for businesses. Post-integration with Swirl, companies have reported a threefold increase in e-commerce conversions, along with a 40% surge in return on advertising spend (ROAS), a 35% uptick in engagement rates, and an impressive average return on investment (ROI) of 13 times.
The decision to raise funds through a seed round underscores Swirl’s commitment to innovation and its confidence in the market’s appetite for its solutions. With the backing of reputable investors and industry veterans, Swirl is well-positioned to capitalize on the evolving e-commerce landscape and redefine the future of online shopping experiences.
As consumer preferences continue to shift towards immersive and interactive shopping experiences, Swirl remains at the forefront of innovation, driving meaningful engagement through the power of video. With its latest infusion of capital, Swirl is poised to scale new heights and shape the future of e-commerce.
