India, March 4, 2025 – PhysicsWallah (PW), a leading ed-tech company, is revolutionizing access to quality education by introducing vernacular learning under its Project Bharat initiative. Announced during Vishwas Diwas, PW’s annual flagship event celebrating student achievements, this initiative aims to break language barriers and make high-quality educational resources accessible to students across India, particularly those from non-Hindi and non-English-speaking backgrounds.
As part of Project Bharat, PW’s Lakshya Program for NEET and JEE aspirants will now be available in Marathi, Bengali, Gujarati, Kannada, and English, with more regional languages to follow. To encourage early enrollment, all Bharat Batches are currently being offered at up to 20% discount until March 10.
AI-Powered Regional Learning Experience
To ensure an immersive and high-quality learning experience, Project Bharat will leverage artificial intelligence (AI) in content delivery. The study material will first be scripted in regional languages, then dubbed, and enhanced using AI to create a learning experience that closely resembles live lectures delivered by PW’s founder, Alakh Pandey, and other renowned faculty members. This approach maintains the essence of their teaching style, making complex concepts easier to grasp for students in their native language.
New AI-Powered Learning Tools
Alongside Project Bharat, PW also introduced several AI-driven tools to further enrich the student learning experience:
- Prep Meter: An advanced performance tracking system that monitors students’ learning journeys. This tool evaluates a student’s strengths and weaknesses and provides personalized AI-driven video recommendations for improvement. It tracks various aspects of a student’s progress, including lecture viewing, Daily Practice Programs (DPPs), and test performances, offering real-time insights.
- PW Books: A smart digital version of NCERT books available as a standalone app on the Play Store. This app enables students to access relevant content by taking pictures, highlighting important terms, making notes, and getting instant AI-generated explanations, thus making learning more interactive and efficient.
Enhancing Student Engagement with Gamified Learning
PW also launched Level-Up, a gamified learning experience that turns academic progress into a competitive and rewarding journey. This feature enables students to track their progress and compete with peers on the PW platform, making learning more engaging and motivating. During its pilot phase, conducted among students of Classes 9 and 10, Level-Up increased student engagement by approximately 30%. The feature allows students to earn XP points for completing academic activities such as attending lectures, completing DPPs, and taking mock tests.
Exclusive Programs for Advanced Learning
PW unveiled Pegasus, a premium program designed for students preparing for JEE Advanced and NEET over 3 to 4 years. With a limited number of seats, this fast-paced curriculum provides students with an early edge in competitive exams. It also incorporates Olympiad preparation and an extensive eight-month practice and testing phase before board exams, helping students build a solid foundation for success.
Affordable Learning at PW Vidyapeeth Centers
In another major announcement, PW has made learning at its tech-enabled offline Vidyapeeth centers more accessible. Students from Classes 8 to 12 and Dropper Batches can now enroll for just ₹999 and avail up to 35% discounts on PW’s offline learning programs.
Additionally, registrations are open for the PhysicsWallah Scholarship cum Admission Test (PW SAT), which offers students the opportunity to secure scholarships of up to 90% on PW courses.
About PhysicsWallah (PW)
Founded in 2020 by Alakh Pandey and Prateek Maheshwari, PhysicsWallah (PW) has transformed from a YouTube channel into one of India’s most impactful ed-tech platforms. Headquartered in Noida, Uttar Pradesh, PW provides education through online, offline, and hybrid models, catering to students across multiple educational segments, including test preparation, skill development, higher education, and study abroad programs. With investments from Hornbill Capital, Lightspeed Ventures, Westbridge, and GSV Ventures, PW continues to innovate and expand its reach to make high-quality education accessible to all.
According to UNICEF, children learn best when taught in their mother tongue, and Project Bharat is a significant step toward making education more inclusive and effective for students across India.
