Phases, a pioneering natural skincare startup, has successfully raised INR 30 lakh in an angel funding round led by Aparna Thyagarajan. The funding, obtained through the innovative platform Indian Angels OTT show, marks a turning point for Phases, previously sustained through bootstrap financing by its co-founders. With a 20% equity dilution, this strategic funding is poised to catapult Phases into a new phase of growth and expansion.
A New Generation of Skincare for Teens
Founded by Sannjana Raghu Amberkar, Phases is on a mission to redefine skincare for the younger generation. Specializing in crafting clean and effective skincare solutions tailored for tweens and teens, the startup has gained recognition for its commitment to using plant-based ingredients supported by scientific research. The skincare range is meticulously formulated to be toxic chemical-free, synthetic fragrance-free, vegan, cruelty-free, and sustainable.
Diverse Product Portfolio: Addressing Teenage Skincare Needs
Phases boasts a diverse product portfolio designed to meet the unique skincare needs of teenagers. Among its bestsellers are “Splash,” a rejuvenating gel cleanser, and “Poise,” a balancing and hydrating moisturizer. The brand’s dedication to offering quality products has earned it a strong presence in the market, with distribution channels including its website and leading e-commerce platforms such as Amazon, Flipkart, and Suspire.
Strategic Funding for Accelerated Growth
The recent angel funding round, spearheaded by Aparna Thyagarajan, has injected INR 30 lakh into Phases, signifying a crucial milestone for the burgeoning startup. In exchange for this investment, Phases has agreed to a 20% equity dilution, a strategic move to fuel its growth initiatives. The funds will be strategically allocated to various key areas, including product development, customer experience optimization, marketing, brand visibility enhancement, and overall expansion.
Utilization of Funds: A Comprehensive Plan
Phases has outlined a comprehensive plan for the utilization of the funds obtained in this angel funding round. With a focus on customer-centric strategies, the startup aims to enhance its product offerings, optimize customer experiences, and elevate its marketing efforts to reach a wider audience. Geared towards growth and expansion, Phases is poised to capitalize on emerging opportunities in the skincare industry.
Commitment to Sustainability and Ethical Practices
Beyond its product offerings, Phases places a strong emphasis on sustainability and ethical practices. By providing vegan and cruelty-free skincare solutions, the startup aligns itself with the increasing demand for ethical and environmentally conscious choices. This commitment not only reflects Phases’ core values but also enhances its appeal to a socially conscious consumer base.
