Moms Home, the Jaipur-based startup specializing in eco-friendly baby essentials, has successfully raised INR 5 crore in a pre-Series A funding round. The funding was led by Mumbai-based Mistry Ventures, a testament to the growing interest in environmentally conscious consumer goods.
Founded by Kumar Vaibhav and Bhupendra Agarwal, Moms Home operates two direct-to-consumer (D2C) brands—Moms Home for sustainable baby essentials and Footprints for sustainable apparel and accessories. The startup has gained commendable traction, serving over 2 million consumers across 300 cities in India.
The infusion of funds comes at a pivotal moment for Moms Home, enabling the company to focus on key initiatives such as expanding its offline presence, fortifying distribution channels, and introducing new and innovative products to meet the evolving demands of eco-conscious consumers.
Moms Home’s product portfolio, crafted from natural materials such as cotton, bamboo, and muslin, has found a home on various online marketplaces, including Amazon, Flipkart, Firstcry, Myntra, Nykaa, and Hopscotch. The startup boasts an impressive monthly delivery capacity of over 30,000 orders and currently maintains an Annual Run Rate (ARR) of INR 20 crore.
The funds raised in this pre-Series A round will be strategically allocated to propel Moms Home’s business expansion plan. A significant portion will be directed towards ramping up the company’s offline presence, aiming to establish a more personal connection with consumers and enhance brand loyalty through immersive experiences.
Distribution channels will also see a boost, with investments directed towards optimizing logistics, streamlining supply chains, and forming strategic partnerships with retail outlets. Moms Home aims to make its sustainable products more accessible to a broader audience, both online and offline.
A noteworthy aspect of the fund allocation includes investments in research and development, emphasizing the company’s commitment to innovation. Moms Home plans to introduce new and cutting-edge products, staying ahead of market trends and consistently offering eco-friendly solutions that align with the ever-evolving needs of its customer base.
Co-founders Kumar Vaibhav and Bhupendra Agarwal have been instrumental in steering Moms Home toward its current success. Their visionary approach to creating a sustainable brand that prioritizes the well-being of both babies and the planet has resonated strongly with consumers and investors alike. The recent funding round led by Mistry Ventures signifies the confidence investors have in the leadership and growth potential of Moms Home.
As Moms Home gears up for the next phase of expansion, the startup remains committed to its core values of sustainability, innovation, and customer satisfaction. The successful pre-Series A funding round positions Moms Home as a key player in the dynamic market for eco-conscious baby and maternity products, poised for continued success and impactful contributions to the industry and the planet.
